Jason Sugar: Life Coach & Master Scuba Diver Trainer
Jason Sugar believes that “Joy is the point!”. He loves inspiring and empowering people to discover—and break through—personal barriers to experience more freedom and joy in their lives. That’s why he’s a Life Coach and Master Scuba Diver Trainer—and our Founder and Program Leader.

Here’s what clients have to say about Jason:
“Working with Jason to overcome my fear of open water was amazing! His clear instruction, energy, and enthusiasm made the process so enjoyable. I felt supported, encouraged, and really connected to everything around me.
Jason’s “think. be. do. have.” paradigm shift really helped me to get into a new frame of mind around my fear and have so much fun in the process. I’m now a certified Open Water Diver through PADI and have a lot of excitement about my next water adventure.
Transforming my fear has opened more doors to other areas of my life and I’m truly grateful.”
Loretta Cella, Founder, Passion Foundation
“A couple of months ago I had the pleasure of being taught to scuba dive by Jason Sugar. I had a fear of water and saw how this fear related to some difficulties I was having in my personal life. Mainly, allowing myself to be vulnerable. I chose to use scuba diving as a vehicle to face this fear.
Jason’s passion as well as his compassion allowed me to achieve this goal. The experience of becoming a certified Open Water diver, with Jason as my coach, has impacted my life greatly and continues to do so. Thank-you so much Jason!”
Nicole Bender, Canada Post
“I was nervous, but very excited through my confined water courses. Jason was so encouraging, even through sign language and dancing underwater! But I hadn’t realized how terrified I was to go ahead with my first open water dive.
I psyched myself out and blew a muscle in my ear, so I couldn’t go deep in the water. That would have been an easy out, but a great disappointment if I didn’t go through with it. Jason was so patient with me. We talked about all the possible problems, and we made a game plan to try again one-on-one the next day. Without his motivation to try again and his sensitivity, I might have just believed that I failed at scuba diving.
Jason’s positive spirit and hope were contagious, and I realized that I did not want to regret missing this chance at an open water dive. We descended slowly, and I felt very safe. By the end of the dive I was doing summersaults underwater! Guess who is now a fully certified scuba diver!
Jason has such a great outlook on life, and I find myself still quoting him in difficult times. It was a pleasure to have him as an instructor, and also as a friend. He helped me accomplish something I am so proud of and made me realize that I’m no quitter!”
Teri Clar, Program Manager, St. Paul Partners
“I have never had the inclination to go scuba diving for two reasons. An unnatural fear of sharks. And the fact that I have never enjoyed snorkeling because of water in the snorkel/mask.
Jason was my instructor and his whole being just effused calm. After learning how to operate my equipment and doing some of the confined water dives I realized how different scuba and snorkel really are. And how although breathing underwater is unnatural, once you learn how to do it properly, it’s like you are floating through an aquatic space.
Jason’s approachability and demeanor allowed me to ask any and all questions and prepare myself mentally for diving.
Becoming a certified diver was not an easy thing for me, but when I look back, all I can really remember is the ease in how it happened. Jason took me step by step through the entire process and instead of seeming insurmountable, the tasks seemed fun and easy. And now I’m a certified diver. There’s nothing I can’t do!”
Krissy Kimura, Health Educator
“Jason Sugar has an exceptional talent for coaching. He is passionate about living life to the fullest, and he is skillful at helping others create the life they want to have. He helps you first get clear about what inspires you, what you’re passionate about, and then he helps you figure out what actions you need to take to make that happen. I learned a lot about other people, communication, connecting to others in a meaningful way, and a lot about myself.
He made me feel good and empowered in every conversation along the way. And the best part about working with Jason is how he listened to me. He listened with an intention to really connect. It felt really good! He brought no judgment to the conversation. Frankly it is amazing, it is unlike speaking with anyone I know, even close personal friends. I don’t really have the words that best describe him, but I can tell you that I am a better person because of Jason Sugar.
The questions he asked made a big difference in helping me get clear on what I want, and how to get there. And then, of course, he made sure I did what I said I was going to do.
Jason is brilliant and a great example of someone who’s doing what they truly love. I highly recommend him as a powerful partner to help you do what you really love to do.”
Jeff Palumbo, CEO, GivingPal.com
“Jason’s patience, understanding and enthusiasm as a coach was amazing. I valued the fact that he didn’t try to fix what seemingly was wrong, rather he pointed out that the journey of life can be viewed and lived from an empowered perspective and be made better.
He allowed me to do the work. I have come through with more life tools that will empower me forever.”
Kelly Mason, CEO, Kelly Mason Productions
“Jason Sugar’s coaching made a real difference for me. With his coaching he was able to make hurdles and areas of difficulty a lot more clear and showed me that what I want to achieve I can achieve.
With Jason’s guidance I was able to see the possibilities that are available to me. Having my goals in mind, we worked on specific action steps to make myself accountable for my own achievement. I thoroughly recommend Jason as a coach to anyone who is serious about getting what they want out of life.”
Andrew Baker, Finishing Carpenter
“Over the past 8 years I have had the pleasure of working with Jason on numerous different projects in different industries.
Jason possesses the perfect balance of amazing listening abilities, entrepreneurism, compassion and caring. His ability to listen and understand the needs of his clients helps immensely in delivering quality results.
For anyone who is seeking a coach or mentor that can listen and understand their business, then aid in guiding them towards a clear path to success, I would say Jason is one of a handful of people I have come across that I would highly recommend.”
David Strebinger, CEO, Caring Capital
“This is what Jason was born to do! There is simply no other truth than he is walking his talk and, in every moment, seeking with eyes and heart wide open to live and learn to the fullest.
A true and natural teacher, Jason guides, inspires, and leads by example, but also meets you right where YOU are: listening beyond words and pointing you in a direction off the beaten path—and that makes all the difference. I speak from experience—Jason is where commitment meets awareness, where focus meets kindness, and where skill meets passion.
You want to partner with this very special spirit—Jason Sugar!”
Gillian Roberts, Centre Space Spiritual Coaching
And here are some testimonials about Harbour Village Beach Club.
Space is limited, so don't delay! Be one of only 4 people taking their lives to the next level in each of our March 17th, April 21st and May 19th programs.
Sign up with a friend or partner and each receive 1 month of FREE one-on-one "pre-program" breakthrough coaching by Jason Sugar ($400 value)!
Partial proceeds from the program go to support the Passion Foundation's mission to empower young women.

